Authority-targeted placements are the smaller, stronger part of a backlink plan. They are aimed at source pages that can provide more meaningful public context around a business, service or location.
Supporting contextual placements are the broader layer. They help create consistent public mentions, link to approved target pages and make the monthly proof easier to understand.
VisiblePilot keeps this split simple: paid backlink plans use roughly one authority-targeted placement for every ten total placements, with the rest used as supporting contextual work.