Backlinks show how many outside links point to your site. Referring domains show how many different websites link to you. Domain score is a comparison signal from 0 to 100. Monthly organic visits are an estimate of search visits.
The issues and keyword sections use public-safe Lead Prospector data when available. If a field is not available, the page should say so instead of inventing data.
The recommendation is a starting point, not a promise. It helps choose a sensible monthly plan based on the visible gap.